DriverInbound is a mobile app that aggregates user-submitted guides on approach and parking for delivery truck drivers. The app hosts guides for thousands of locations, making it faster, safer, and easier to deliver in a world where time is money.
As with any profession, truckers have a language all their own, distinct from typical online lingo. To ensure the app got through to all truckers, no matter how tech-savvy, I immersed myself in trucker culture and learned that unique language for myself.
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My Process
When I joined the team, the app’s core functionality was strong, but the UI needed a full rework. To start, I created lo-fi wireframes in Figma with an emphasis on clean, transparent navigation.
Next, I developed a new logo. The product owner was most excited about a steering wheel, especially when I modeled it after his own.
DriverInbound’s palette went through a few iterations, with the goal of pinning down the color language that would appeal to our drivers most. Blue and indigo were chosen alongside black and white for a dependable, professional energy. The project's font, General Sans, has similar visual features.
Some of my proudest work on this project was on iconography, especially the Hazard & Amenity icons. They convey vital concepts that are unique to truckers, and they had to be legible at a glance.
Thorough research and testing were integral to my process, and the icons saw many iterations to ensure maximum clarity at the smallest sizes. I also added explanatory popups to appear when an icon is tapped.
Once I returned to Figma to create the hi-fi mockup, I realized our process for creating posts was bloated. By focusing on a limited amount of specific, one-tap steps, my new format obtains the same vital information with far less friction.
I implemented the UI in Unity myself, complete with animations. Other finishing touches included promotional materials for print and web, as well as a selection of default profile pictures for our users.
Final Delivery
DriverInbound was the first app I designed from start to finish. It was an integral learning experience for me, with many features and functions I remain proud of and many others I’d update in a heartbeat given the chance. Regardless, I’m grateful to have had the remarkable opportunity to uplift the LTL trucker community and hone my skills.
You can download DriverInbound on the Android and iOS app stores.